[ Industry advisory · Construction & trades ]

Strategic advisory for roofing and exterior trades.

Roofing businesses live and die on weather, scheduling and margin per square. We help roofing operators get clarity on where margin actually leaks, and how to scale the business without scaling the chaos.

[ What we hear, again and again ]

The pressures inside roofers.

None of these are signs of a poorly-run business. They're signs that the financial relationship around the business hasn't kept up.

  • 01Weather, defects and rework cutting into thin per-job margins
  • 02Materials volatility moving costs faster than quotes can be updated
  • 03Scheduling pressure stretching teams, vehicles and supervision capacity
  • 04Cash tied up across multiple progress claims and retentions
  • 05Owners carrying personal risk through poorly structured trading entities

[ How we work ]

What strategic support actually looks like.

  1. 01

    Job profitability by type — re-roofs, repairs, new builds, commercial

  2. 02

    Materials margin and quote refresh discipline reviewed each quarter

  3. 03

    Cashflow forecast tied to job stage and expected claim timing

  4. 04

    Structure and asset protection rebuilt for the size the business has become

  5. 05

    Tax planning aligned to seasonal revenue swings

[ The numbers that matter ]

What good operators in this industry actually watch.

Not a long list — the handful of numbers that, watched consistently, change how the business is run.

  • 01

    Margin per job type

    Where the business actually makes money

  • 02

    Materials margin

    Cost vs quote, refreshed against current pricing

  • 03

    Job cycle time

    How long jobs sit between start and final claim

  • 04

    Defect / rework cost

    What rework is quietly costing

[ Across the year ]

A real cadence — not a tax-time call.

See the full 12-month cadence →

[ The honest line ]

We don't pretend to put roofs on. We do help roofing businesses run on numbers that reflect what's actually happening on the job.

[ The next conversation ]

Take control of margin and cash.

Bring the messy stuff. The numbers, the pressures, the decisions you've been putting off. The first conversation is structured, candid and obligation-free.

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