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[ Industry advisory · Professional services ]
Strategic advisory for IT and managed service providers.
MSPs win on contract base and lose on margin discipline. Project work, hardware resale, licensing and managed services all carry different economics — and most operators are running them as one blended P&L. We help MSP owners see what's actually driving ownership returns.
[ What we hear, again and again ]
The pressures inside it & managed service providers.
These questions need the business’s information and circumstances to be understood. They are not, on their own, evidence of the cause or the right solution.
- 01Recurring revenue masked by project, hardware and licence resale income
- 02Service desk and engineer utilisation eroding margin without showing it
- 03Vendor licensing and rebate economics rarely fully understood
- 04Client contracts priced years ago and never re-papered against real cost
- 05Cyber, compliance and tooling cost growing faster than per-seat pricing
[ How we work ]
What the accounting and advisory work can cover.
- 01
MRR, gross margin and per-seat economics tracked in the agreed reporting
- 02
Service desk utilisation and ticket-to-engineer ratios reviewed honestly
- 03
Project, hardware and managed-service margin separated cleanly
- 04
Client contracts repriced against current cost-to-serve and tooling stack
- 05
Structure built for the value of the recurring contract base, not just trading profit
[ The numbers that matter ]
Measures that help owners understand performance.
Not a long list — the handful of numbers that, watched consistently, change how the business is run.
01
Recurring revenue
MRR base, growth and churn over time
02
Gross margin by stream
Managed services, projects, hardware, licensing
03
Per-seat profitability
True margin per seat after tooling and labour
04
Engineer utilisation
Billable / contracted hours vs available hours
These are possible review topics, not a standard calendar. We agree the work, reporting and meeting frequency for your business. Agreed actions have clear responsibilities and are followed up.
- 01
Utilisation, WIP and realisation review
- 02
Partner / owner conversation on profitability and capacity
- 03
Tax, structure and partner / shareholder economics
- 04
Long-term plan — equity, succession and wealth outside the firm
[ The honest line ]
MSPs with a healthy MRR base and disciplined margin are some of the most valuable services businesses around. We help operators build toward that — not away from it.
[ The next conversation ]
Run the MSP on real MRR economics.
Bring the messy stuff. The numbers, the pressures, the decisions you've been putting off. The first conversation is structured, candid and obligation-free.
[ Other practices in professional services ]