[ Industry advisory · Professional services ]
Strategic advisory for financial planning, mortgage broking and insurance practices.
Advice and broking practices sit on long-tail recurring revenue — trail, renewal and ongoing service fees — that is genuinely valuable if measured and managed. We work with principals who want their practice run with the same discipline they expect from clients.
[ What we hear, again and again ]
The pressures inside financial planning, mortgage broking & insurance.
None of these are signs of a poorly-run business. They're signs that the financial relationship around the business hasn't kept up.
- 01Upfront vs trail income blended in a way that hides true recurring value
- 02Ongoing service fee economics drifting against real cost-to-serve
- 03Compliance, FDS / opt-in and licensing absorbing principal attention
- 04Referral, marketing and lead cost rising faster than client lifetime value
- 05Practice value and succession rarely modelled until the principal wants out
[ How we work ]
What strategic support actually looks like.
- 01
Recurring revenue, trail book and client retention measured monthly
- 02
Cost-to-serve per client segment reviewed honestly each year
- 03
Marketing and referral economics tracked against client lifetime value
- 04
Practice valuation modelled live, not at sale time
- 05
Tax, structure and personal wealth built deliberately alongside the practice
[ The numbers that matter ]
What good operators in this industry actually watch.
Not a long list — the handful of numbers that, watched consistently, change how the business is run.
01
Recurring revenue value
Trail and ongoing fee book, marked to current run-rate
02
Client retention
Active client retention and book attrition over time
03
Revenue per client segment
What each client cohort actually returns
04
Practice value (recurring x multiple)
What the book is worth on current performance
- 01
Monthly utilisation, WIP and realisation review
- 02
Quarterly partner / owner conversation on profitability and capacity
- 03
Half-yearly tax, structure and partner / shareholder economics
- 04
Annual long-term plan — equity, succession and wealth outside the firm
[ The honest line ]
Advice and broking practices are valuable assets — when they're built deliberately. We help principals run the practice as the asset it actually is.
[ The next conversation ]
Run the practice as a real asset.
Bring the messy stuff. The numbers, the pressures, the decisions you've been putting off. The first conversation is structured, candid and obligation-free.
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