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[ Industry advisory · Hospitality ]
Strategic advisory for catering operators running real events at real scale.
Catering and events businesses live and die on the gap between cash and profit. Deposits arrive months early, costs land in the week of the event, and the P&L only tells the truth event by event. We help catering operators see what each booking actually earns — and what the year ahead really looks like on the cash side.
[ What we hear, again and again ]
The pressures inside catering & events companies.
These questions need the business’s information and circumstances to be understood. They are not, on their own, evidence of the cause or the right solution.
- 01Cashflow lumpy and seasonal — flush in spring, empty in winter
- 02Deposits banked months before the event is delivered, masking real position
- 03WIP and prepaid costs on booked events rarely tracked properly
- 04Casual and agency staffing scaling unpredictably with event volume
- 05Margin per event invisible — only the blended monthly number is seen
[ How we work ]
What the accounting and advisory work can cover.
- 01
Event-level P&L with deposits, deferred revenue and WIP properly recognised
- 02
Forward booking pipeline modelled into cash, not just revenue
- 03
Casual wage cost tied to event volume and hours, not a flat ratio
- 04
Cash and tax provisioning planned across the seasonal curve
- 05
Structure designed for vehicles, equipment and brand vs operating risk
[ The numbers that matter ]
Measures that help owners understand performance.
Not a long list — the handful of numbers that, watched consistently, change how the business is run.
01
Gross margin per event
By event type, size and channel — not blended
02
Deposit cash on hand
Cash held against work not yet delivered
03
Forward booking value
Confirmed revenue in the pipeline by month
04
Wages as % of event revenue
Casual and core, tracked event by event
05
Cash cover for off-season
Months of fixed cost held against the quiet window
These are possible review topics, not a standard calendar. We agree the work, reporting and meeting frequency for your business. Agreed actions have clear responsibilities and are followed up.
- 01
P&L by event type with deposit, WIP and deferred revenue position
- 02
Forward booking pipeline, deposit cash and staffing capacity review
- 03
Tax, structure and capex (vehicles, equipment) planning
- 04
Long-term plan — venue partnerships, brand extension and exit thinking
[ The honest line ]
Catering operators who understand the gap between deposits, delivery and real profit make calmer decisions — and survive the quiet months other operators don't see coming.
[ The next conversation ]
Run the season — event by event.
Bring the messy stuff. The numbers, the pressures, the decisions you've been putting off. The first conversation is structured, candid and obligation-free.
[ Other practices in hospitality ]