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[ Business Advisory · Gold Coast ]
Business advisory for the decisions in front of you.
Wakefield Pacific is an accounting and business advisory firm in Mermaid Beach on the Gold Coast, working with established privately owned businesses.
The annual accounts explain a year that has already happened. Advisory is about the one you are in — what the business can afford, what a decision would cost, and what has to hold for it to work.
Based in Mermaid Beach on the Gold Coast.
[ The decisions ]
The questions owners actually bring to the table.
None of these are answered by a set of financial statements. All of them are answered with numbers.
01
Can we afford this hire?
Not the salary — the salary, on-costs, super, the ramp-up before they contribute, and what has to hold in the pipeline for the year to still work.
02
Where has the cash gone?
Profit and the bank balance rarely agree. Tax, debt repayments, stock, work in progress, owner drawings and equipment all sit between them.
03
What would growth actually require?
Another million in revenue arrives with people, premises, working capital and tax attached. The useful question is what it leaves behind.
04
Should we borrow, or wait?
What the repayments do to monthly cash, what the business looks like to a lender, and what happens if the year comes in under plan.
05
How should the owners be paid?
Wages, dividends, distributions, loan accounts and super — the mix changes the tax and the cash, and it usually stops matching the business after a few years.
06
What happens if something moves?
Revenue down ten per cent. Wages up five. A key customer leaving. Better to see that on a page than to find out during it.
[ How it runs ]
Information first, then the rhythm.
Advice is only as good as the numbers underneath it, so the reporting comes before the conversations.
01
Understand the business
How it makes money, who owns it, where the pressure sits and which decisions are already in motion. This is where a baseline gets set.
02
Reporting the owners can read
Current management information in a form that answers questions, rather than a pack that gets filed. Forecasting and cash flow where the business needs it.
03
Conversations through the year
A regular review of where things stand and what is coming, plus a phone call when a decision lands early. The cadence is scoped to the business.
[ Works well when ]
This is usually the right time.
- →The business is established and the decisions are getting bigger
- →The owners want current information, not a picture of last year
- →There is debt, growth, property or a change of ownership in view
- →More than one owner needs to agree on the same numbers
[ Probably not yet ]
And we will say so on the first call.
- ×The need is a once-a-year tax return only
- ×The business is pre-revenue or still finding its model
- ×Bookkeeping is the actual gap — that comes first
- ×The numbers are not available to share
[ Selected work ]
What the relationship looks like over time.
Owner-led services business · Gold Coast, QLD
$1.5M → ~$10M
Annualised revenue (FY26/27 projection)
From $1.5M to a ~$10M trajectory — one long-term advisory relationship.
$1M–$10M (across the engagement) · Long-term partnership
Read the case study →Trades & operating services · South-East QLD
~$1.1M
Profit swing in 10 months
From a prior-year loss to a $1.1M profit swing in 10 months.
$5M–$15M · 10 months
Read the case study →[ Client · Google review ]
"A+++++ HIGHLY RECOMMEND. My business wouldn't be where it is today without the team at Wakefield — engaging, efficient, and they've really guided me on my business and growth. I've recommended a number of others to these guys and they've all been stoked with the service."
— Christopher Nielsen · Business owner
[ Before the conversation ]
Run the numbers yourself first.
Free to use, nothing to sign up for. Several of the questions above have a tool behind them.
Where Did the Cash Go?
Why the profit and the bank balance disagree.
Another $1m of revenue
What growth actually leaves behind.
Business Stress Test
What happens if revenue, margin or wages move.
Your Next 12 Months
The decisions coming, and what to prepare first.
[ Related ]
Where to go next.
The advisory work is the same discipline everywhere, but the questions differ by sector. In construction it is usually cash tied up in work and margin per job; in hospitality it is margin and wages across a trading week; in professional services it is hiring, capacity and what the owners take. Construction & property, hospitality and professional services each have their own page.
Business accountants, Gold Coast
The whole relationship — accounting, tax and advice — and who we work with.
Open the main page →Tax accountant, Gold Coast
Returns, planning before year end, structures and ATO matters.
See the tax work →A growth strategy for $1M–$10M owners
What changes in the numbers as a business moves through that band.
Read the article →[ Questions ]
Advisory questions we are asked first.
What does business advisory actually involve?
+
Management reporting the owners can read, forecasting and cash-flow work, scenario planning around a decision, and regular conversations through the year about what the numbers mean. The compliance work continues in the background with the same team.
How is advisory different from the annual accounting work?
+
The annual work explains a year that has finished. Advisory is about the year in front of you — what the business can afford, what a decision would cost, and what has to be true for it to work.
What sort of decisions do owners bring to these conversations?
+
Hiring, pricing, taking on debt, buying equipment or property, opening a second location, bringing in or buying out an owner, and how much the business can afford to pay the people who own it.
How often do we meet?
+
It depends on the business. Some owners want a monthly rhythm around reporting; others want a quarterly review and a phone call when something comes up. We scope the cadence before we start rather than selling a fixed package.
Do we have to move all our accounting work to you?
+
Advisory works best when the same team also prepares the numbers, because the reporting is only useful if it is current and correct. In practice most advisory clients have their tax and accounting with us too.
Is this the same as business coaching?
+
No. We are accountants. The conversations are grounded in your actual financial position — reporting, forecasts, tax and structure — not a program or a framework.
Where are you based?
+
Our office is at 1/3 Atlantic Ave, Mermaid Beach QLD 4218, on the Gold Coast. Meetings happen here, at your premises, or by video where that is simpler. We also work with businesses elsewhere in Australia.
[ Start here ]
Bring the decision that is actually on your desk.
The first conversation is about where the business stands, what is coming, and whether this is the right relationship for both sides.
Book an introductory call →1/3 Atlantic Ave, Mermaid Beach QLD 4218
1300 974 768 · hello@wakpac.au