What they say
Time. Optionality. Security for family. The freedom to say no. Quietly, almost always — none of those are revenue numbers.
What gets in the way
The business takes more than it gives back. The owner becomes the bottleneck. Three years go by and the goalposts haven't moved.
How we work it
Define what 'enough' looks like. Then design the business to deliver it on a five-year timeline. The plan gets sharper, the meetings get easier, and the operator stops moving the line.