The trap
Operators tell themselves they'll deal with the life part 'after' — after the next hire, after the next round, after the exit. After never arrives on its own.
Co-design
Annual review where the life goals get written first and the business plan is built to serve them. Same room. Same hour. Same cadence.
What it produces
Decisions that feel cleaner. Less drift. A business that funds — instead of replacing — the life it was meant to support.