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[ Industry advisory · Fitness & wellness ]
Helping fitness and wellness businesses build sustainable growth.
Fitness and wellness businesses live on recurring revenue, retention and team economics. Demand is rarely the problem — visibility is. We help operators across gyms, studios, clinics and franchises run on the numbers that actually drive long-term value.
[ What we hear, again and again ]
The pressures inside fitness & wellness businesses.
None of these are signs of a poorly-run business. They're signs that the financial relationship around the business hasn't kept up.
- 01Membership churn quietly eroding the recurring revenue base
- 02Labour cost as a percentage of revenue creeping outside healthy ranges
- 03Occupancy and class utilisation disconnected from staffing decisions
- 04Acquisition cost rising faster than lifetime value
- 05Multi-site and franchise economics blurring where profit actually sits
[ How we work ]
What strategic support actually looks like.
- 01
Recurring revenue, churn and retention tracked monthly
- 02
Labour cost and roster discipline tied to real attendance and utilisation
- 03
Member acquisition cost reviewed against lifetime value, by channel
- 04
Site-level profitability cleanly separated for multi-location operators
- 05
Structure built for scale — additional sites, franchise or licensing models
[ The numbers that matter ]
What good operators in this industry actually watch.
Not a long list — the handful of numbers that, watched consistently, change how the business is run.
01
Member retention
Churn rate and lifetime months by membership type
02
Recurring revenue
Monthly recurring base vs one-off and casual income
03
Labour as % of revenue
By site and role, against industry benchmarks
04
Client acquisition cost
True cost per acquired member, by channel
05
Utilisation
Class, floor and practitioner utilisation vs capacity
- 01
Monthly retention, revenue and labour review
- 02
Quarterly site-level profitability and growth conversation
- 03
Half-yearly tax, structure and expansion planning
- 04
Annual long-term strategy — multi-site, franchise and personal wealth
[ The honest line ]
Fitness and wellness businesses built on retention and recurring revenue compound powerfully. We help operators see that compounding clearly — and protect it.
[ The next conversation ]
Build a more sustainable fitness business.
Bring the messy stuff. The numbers, the pressures, the decisions you've been putting off. The first conversation is structured, candid and obligation-free.