[ Fractional CFO Advisory ]

A Senior Finance Head
For Growing Businesses

Someone senior across your numbers, without the cost of a full-time hire. Better visibility, steadier cashflow, real margins, and a second opinion before the big decisions.

$1M – $10M+

Built for growing businesses

Monthly cadence

Proactive, not year-end

Senior advisor

Same partner, every meeting

From $2,500/mo

Premium strategic advisory

[ The reality ]

Most businesses don't fail
because owners aren't working hard enough.

Most businesses between $1M and $10M in revenue aren't short on effort. What catches up with them is this:

  • 01cashflow becomes unpredictable
  • 02growth brings more pressure than profit
  • 03nobody's quite sure what's actually making money
  • 04decisions get made on gut feel instead of numbers
  • 05reports arrive too late to change anything
  • 06and owners lose sight of the business as it grows

This is where a Fractional CFO earns their keep.

Fractional CFO Advisory is built for growing businesses that need:

  • someone senior across the numbers
  • a read on what's really happening commercially
  • planning before problems arrive, not after
  • accountability
  • visibility
  • and a second opinion on the big decisions

Without the cost of a full-time Chief Financial Officer on the payroll.

This isn't traditional accounting, and it's a long way past the annual tax return.

[ What it is ]

What is a
Fractional CFO?

A senior finance person who works alongside you, part-time, to help:

01lift financial performance
02strengthen cashflow
03back growth decisions with real numbers
04improve profitability
05build forecasting and reporting that's actually used
06take the financial stress off the owner's plate
07and give straight, practical advice

Traditional accounting looks mostly at what already happened. A Fractional CFO focuses on:

what happens next.

It's a hands-on role, looking ahead, grounded in the commercial reality of your business.

[ Who it's for ]

Who this
is built for.

It tends to suit businesses:

  • between $1M and $10M+ in revenue
  • growing, but feeling the strain of it
  • managing bigger teams than they used to
  • under cashflow pressure
  • scaling operations
  • facing a major decision
  • preparing to expand
  • unsure which parts of the business actually make money
  • wanting stronger reporting and accountability
  • wanting more than an annual tax return

[ The difference ]

Fractional CFO
versus traditional accounting.

Both matter. They just do different jobs.

Traditional accounting

Typically focuses on:

  • tax returns
  • BAS lodgements
  • financial statements
  • compliance
  • looking backward at what already happened

Fractional CFO

Focuses on:

  • forecasting
  • profitability
  • decision support
  • planning ahead
  • financial visibility
  • operational performance
  • growth planning
  • cashflow management
  • accountability
  • the direction of the business

A good Fractional CFO helps you understand the story behind the numbers, not just hand you a report once it's already history.

[ The work ]

What a Fractional CFO
actually does.

Seven areas of focus, applied to your business, your numbers and how you actually operate.

01

Cashflow Forecasting

Most businesses that get into trouble aren't unprofitable — they just run out of cash at the wrong moment. Seeing it coming changes everything.

We build a clear view of cash through:

  • 13-week rolling cashflow forecasts
  • working capital review
  • debtor and creditor timing
  • tax obligations planned into the cash position
  • capex and funding runway modelling
  • early warning on pressure points, while there's time to act

Knowing what's coming turns panic into preparation.

02

Profitability

Revenue going up doesn't mean much if margin is going nowhere. It's just a bigger version of the same problem.

We find and protect the margin through:

  • gross margin by product, service or project
  • overhead attributed properly, not guessed at
  • a look at pricing — is it still right?
  • labour efficiency and utilisation
  • finding where profit is leaking
  • break-even by revenue stream

Often the biggest wins aren't commercial — they're operational.

03

The Big Decisions

As a business grows, decisions carry more weight and less room for error.

We're in the room for decisions like:

  • when to hire and how fast to grow the team
  • opening a new location or service line
  • debt structuring and finance negotiations
  • equipment and technology investment
  • pricing changes
  • restructuring the business
  • buying in a partner or another business
  • exit and succession

Better information. Clearer thinking. Steadier decisions.

[ The through-line ]

This isn't about looking backward.
It's about seeing clearly enough to move forward.

Each area below comes back to the same idea: better information leads to steadier decisions.

04

Reporting You'll Actually Read

Most owners don't need more spreadsheets. They need a handful of numbers, in front of them, without having to go looking.

We build reporting that gets opened:

  • a simple dashboard of the numbers that matter
  • a reporting rhythm that fits how you work
  • board-ready financial packs, if you need them
  • alerts when something needs attention
  • reporting that lines up across the business
  • less manual work getting the numbers together

The right number at the right time changes the decision.

05

Financial Visibility

It's hard to steer a business you can't see clearly.

We build a clear, current picture through:

  • live profit and loss by division or branch
  • true margin by revenue stream
  • what's actually driving your costs
  • overhead spread properly across the business
  • a view that reflects reality, not just the ledger
  • reconciling cash against profit, so both make sense

Visibility comes before every good decision.

06

Business Planning

An annual budget is out of date within weeks. We build plans that get revisited, not filed away.

We put planning in place that actually gets used:

  • an annual plan, reforecast every quarter
  • targets with someone checking in on them
  • where to put money and effort next
  • hiring plans tied to the numbers
  • growth milestones and when funding is needed
  • checking actual performance against the plan

A plan that gets revisited is worth more than one that sits in a drawer.

07

Planning For What If

The best decisions get made before the pressure arrives — not during it.

We map out the scenarios so you're ready:

  • best case, base case and worst case
  • what expansion would actually take and cost
  • how sensitive pricing is to change
  • how much debt the business could safely carry
  • a plan for a downturn, before one happens
  • working through a possible acquisition or investment

Thinking it through beats hoping for the best.

[ Outcomes ]

What a good CFO relationship
should give you.

Over time, that usually looks like:

01a clear view of cashflow
02less financial stress
03stronger profit
04better margins
05reporting that's easy to read
06more confidence in the big decisions
07forecasts you can actually trust
08someone holding the plan accountable
09tighter operational discipline
10fewer surprises
11better tax planning
12more confidence about growth
13a business worth more over time

And, most of all:

more control over the business.

[ The engagement ]

What's usually
included.

Depending on the business, that can include:

It's shaped around your business. No two owners need exactly the same level of support.

  • Monthly or fortnightly meetings
  • Cashflow forecasting
  • Reporting on the numbers that matter
  • Budgeting
  • Profitability reviews
  • Tax planning, built into the picture
  • Structure review
  • Debt and funding conversations
  • Board-style reporting, where needed
  • Operational performance reviews
  • Financial modelling
  • Business planning
  • Growth planning
  • Accountability on what was agreed
  • Advice on tools and systems
  • Scenario planning
  • Pricing and margin analysis

[ Timing ]

Why owners often wait
longer than they should.

Most owners only bring in senior financial support:

  • after cashflow pressure has already appeared
  • after growth has already become chaotic
  • after profitability has already weakened
  • or after the big decision has already been made

The best CFO relationships start early —

before the pressure, not after it.

[ Pricing ]

Senior-level support,
priced for what it is.

Fractional CFO Advisory typically starts from:

$2,500 + GST/ month

Pricing varies depending on:

  • how complex the business is
  • revenue size
  • how much reporting is needed
  • how often we meet
  • how complex operations are
  • and how much support you're looking for

This isn't a low-cost compliance service.

It's built for owners who value:

  • visibility
  • someone thinking ahead with them
  • accountability
  • support before problems arrive
  • and straight, practical advice.

[ Final thoughts ]

As a business grows, the numbers get more complicated with it.

At some point, an annual tax return and end-of-year compliance stop being enough on their own.

That's usually when owners start looking for:

  • visibility
  • someone senior across the numbers
  • accountability
  • forecasting they can trust
  • and steadier financial leadership

That's where a Fractional CFO earns their place at the table.

The businesses that do best long term aren't usually the ones moving fastest.

They're the ones seeing most clearly.

Move past reactive accounting.

Better visibility and steadier financial leadership tend to lead to clearer decisions — and better results, over time.

[ A client perspective ]

5.0from 60+Google Reviews

"Always happy to answer my calls at any time of the day. Very knowledgeable, and they make everything easy to understand."

Beau Warden · Long-term client · Verified Google review