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[ Diagnostic · about 8 minutes ]
Most owners know something needs attention. Fewer can name it.
Twenty-four questions across the six areas that decide how a business feels to own. At the end you get a written summary of where things stand and the three things we'd look at first.
[ What this is ]
The questions we'd ask you anyway.
These are the same questions we work through, more slowly, in a first conversation with a new client. They are not trick questions. Most owners answer honestly and find the pattern they were already half aware of.
Nothing here is scored to flatter you. Where an area comes back low, it usually means the information simply isn't in front of you yet — not that the business is in trouble.
About eight minutes. No email required. Print or save the summary when you're done.
[ The six areas ]
What the questions cover.
01 · The numbers behind the numbers
Visibility
Whether the business is run on a real, current view of performance — or on the bank balance and last year's tax return.
02 · Where profit actually lives
Margin
Whether you understand — at a granular level — what's making money, what's leaking, and what should be priced or stopped.
03 · The oxygen of the business
Cash
Whether cash is a discipline — provisioned, forecast and protected — or a constant background stress.
04 · The shape of the business behind the business
Structure & tax
Whether your trading entity, asset protection and tax position are designed for the business you have today — or the one you started.
05 · Whether the business runs without you
Owner-dependence
Whether the business is a job you own, or an asset that compounds when you're not in it.
06 · The shape of what comes next
Growth posture
Whether growth is being pursued deliberately, with the numbers and the advice underneath it — or hoped for.