What reactive costs
Tax surprises. Hiring a quarter late. Pricing decisions made in panic. Capacity blown by a job that never should have been said yes to. Each one looks small. Together, they're the difference between a great decade and a wasted one.
Where it comes from
Almost always: no cadence. No structured monthly review. No forecast someone is held to. Without rhythm, every event becomes an emergency.
The way out
Install a 12-month advisory rhythm. Boring on purpose. The compounding effect is the entire point.