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01
Connection.
A day built around real conversation — between clients, friends, business owners, and the people who knew Alex.
[ In memory of Alex Carlsson ]
A day for friendship,
conversation and
community.
The Alexander Carlsson Memorial Golf Day began as a way to honour and remember Alex. It has grown into something he would have loved — a day centred around the people, the relationships, and the community he valued so highly.
Who Alex was
Alex was more than a client. He was a genuine friend to many of us — someone who built real relationships, made people feel seen, and connected with everyone he met.
Mitch Calley & the Wakefield Pacific team
[ The intention ]
Honouring who Alex was.
Like many of us, Alex carried his own private challenges — but this day isn't about that. It's about celebrating everything that made him, him.
The friendships he built. The people he impacted. The memories shared. The way he made a room feel.
The day exists to keep that going — to bring people together in the same spirit of connection, conversation and community that Alex carried so naturally.
[ What the day is really about ]
Far more than a round of golf.
02
Community.
The day has grown each year, carrying the same spirit Alex did — bringing people together, on purpose.
03
Memory.
We remember Alex through the friendships he built, the people he impacted, and the moments that still bring people together.
04
Looking out for each other.
Behind every business is a person navigating life. The day is a quiet reminder of how much that matters.
[ Who comes ]
Clients, friends,
supporters,
and the wider community.
Each year the day brings together the people who knew Alex, the people who've come to know his story, and the broader Wakefield Pacific community. Different rooms, different backgrounds — held together by the same idea: showing up for each other.
[ How the day runs ]
Golf in the morning.
Everyone together after.
Teams of four arrive early, meet over coffee and head out together in a shotgun start. On-course competitions run alongside the golf, and there is usually a Wakefield Pacific twist somewhere in them.
When the last group comes off the course, everyone returns to the clubhouse for lunch and drinks. Presentations, prize giving, the raffle and the auction follow, and the afternoon carries on from there.
Plenty of people come for that second half alone — partners, family, colleagues and friends who would rather be in the room than on the fairway. Both parts matter. The golf is the excuse; the room is the point.
[ The fundraising ]
A day that
gives something back.
Alongside the golf, the day raises money for charity partners chosen for that year. The raffle, the auction and the on-course competitions all feed into it, supported by the businesses who sponsor the event and the people who turn up and get involved.
Charity partners are announced ahead of each event, on that year's event page.
[ From the day ]
The room, the rounds, the reason.
[ What it represents ]
Business matters.
But people matter more.
The day has become something the team is proud of — not for the scale of it, but for what it represents. A reminder that behind every business, every client and every relationship are real people, navigating real life.
[ For Alex ]
A friend, remembered —
in the best way we know how.
By bringing people together. By having the conversations that matter. By looking out for the people around us.
[ Get involved ]
Want to be part of the next one?
Dates, venue, teams, sponsorship and tickets for the current year all live on that year's event page. If you would rather just hear about it first, get in touch and we'll let you know.
See the 2026 event →Get in touch